Release Details

BALTIMORE, Jan. 21, 2020 /PRNewswire/ -- T. Rowe Price has relaunched its Money Confident Kids^® program, a financial education program teaching basic financial concepts to middle school-age children, as a new five-step program with a refreshed website. The five steps outlined on the new site are designed to build on each other and simplify the process of teaching core financial concepts to kids.

The steps are systematically organized and focus on basic financial concepts of:

• Setting a financial goal
• Prioritizing spending
• Rate of return
• Asset allocation
• Inflation and time horizon
• Diversification

Since the launch of its financial education efforts in 2009, T. Rowe Price continues its mission of promoting financial capabilities and working to build confidence not only in kids, but also in adults who might struggle with how to navigate conversations about finances with kids. T. Rowe Price's 2019 Parents, Kids & Money Survey found that half of parents have some reluctance to discuss money matters with their kids.

The Money Confident Kids program's content is intended to be administered by an adult and serves as a turnkey solution for teachers, parents, and volunteers to discuss money matters with kids. By creating a more systematic process for adults, the program offers a shelf-ready approach to teaching financial concepts in the classroom and home. Each step has downloadable lessons and activities for kids. The refreshed site also includes games, tips, and other resources.

Over the past 10 years, T. Rowe Price's financial education efforts have reached 12 million people.¹ 

QUOTES

Renee Christoff, head of Global Associate Engagement + Corporate Social Responsibility at T. Rowe Price

"Helping kids develop financial capabilities is the first step toward helping the next generation of adults achieve financial security. Our Money Confident Kids program offers a non-intimidating way to learn—for kids and teachers and parents. We're excited to offer a new experience for our users and support their continued use of the Money Confident Kids program in the classroom and home."

ABOUT T. ROWE PRICE

Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. (NASDAQ-GS: TROW), is a global investment management organization with $1.21 trillion in assets under management as of December 31, 2019. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers a variety of sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research. For more information, visit troweprice.com or our Twitter, YouTube, LinkedIn, Instagram, and Facebook sites.

(1)  Total reach of websites, online games, apps, exhibits, programs with Scholastic and Junior Achievement, and sponsored events.

MONEY CONFIDENT KIDS is a registered trademark of T. Rowe Price, Group, Inc.

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SOURCE T. Rowe Price Group, Inc.

Heather McDonold, 410-345-6617, heather.mcdonold@troweprice.com; Monique Bosco, 410-345-5740, monique.bosco@troweprice.com