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    <link:label id="lab_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2_terseLabel_en-US" xlink:label="lab_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2_label_en-US" xlink:label="lab_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2" xlink:to="lab_us-gaap_Investments_E546880B38E5C0CC2FA0D5A0940438F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_BD661EB890E02EA3F932D5A09404CAC7_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_BD661EB890E02EA3F932D5A09404CAC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets of consolidated T. Rowe Price investment products ($1,839.6 million at December 31, 2017, and $1,238.5 million at March 31, 2018, related to variable interest entities)</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_BD661EB890E02EA3F932D5A09404CAC7_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_BD661EB890E02EA3F932D5A09404CAC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Consolidated, Carrying Amount, Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets" xlink:label="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountAssets_BD661EB890E02EA3F932D5A09404CAC7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Goodwill_7E43107D7404AC705583D5A09405C5AA_terseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_7E43107D7404AC705583D5A09405C5AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_7E43107D7404AC705583D5A09405C5AA_label_en-US" xlink:label="lab_us-gaap_Goodwill_7E43107D7404AC705583D5A09405C5AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
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    <link:label id="lab_us-gaap_OtherAssets_36FD8CDD1D1C56E0FEF7D5A09405A70A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssets_36FD8CDD1D1C56E0FEF7D5A09405A70A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssets_36FD8CDD1D1C56E0FEF7D5A09405A70A_label_en-US" xlink:label="lab_us-gaap_OtherAssets_36FD8CDD1D1C56E0FEF7D5A09405A70A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets</link:label>
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    <link:label id="lab_us-gaap_Assets_07AA54477522F44BEB27D5A09405FB4A_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_07AA54477522F44BEB27D5A09405FB4A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_Assets_07AA54477522F44BEB27D5A09405FB4A_label_en-US" xlink:label="lab_us-gaap_Assets_07AA54477522F44BEB27D5A09405FB4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_07AA54477522F44BEB27D5A09405FB4A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LiabilitiesAbstract_9A0548A6C9A3C4232E22D5A0940513C1_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAbstract_9A0548A6C9A3C4232E22D5A0940513C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIABILITIES</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAbstract_9A0548A6C9A3C4232E22D5A0940513C1_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAbstract_9A0548A6C9A3C4232E22D5A0940513C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesAbstract" xlink:label="loc_us-gaap_LiabilitiesAbstract_9A0548A6C9A3C4232E22D5A0940513C1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable and accrued expenses</link:label>
    <link:label id="lab_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09_label_en-US" xlink:label="lab_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable and Other Accrued Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccountsPayableAndOtherAccruedLiabilities" xlink:label="loc_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09" xlink:to="lab_us-gaap_AccountsPayableAndOtherAccruedLiabilities_1B1DAFDFC37091A2D3C9D5A094053D09" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_93B69C6B2DF0A81FCF97D5A09405824F_terseLabel_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_93B69C6B2DF0A81FCF97D5A09405824F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities of consolidated T. Rowe Price investment products ($39.5 million at December 31, 2017, and $27.8 million at March 31, 2018, related to variable interest entities)</link:label>
    <link:label id="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_93B69C6B2DF0A81FCF97D5A09405824F_label_en-US" xlink:label="lab_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_93B69C6B2DF0A81FCF97D5A09405824F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Interest Entity, Consolidated, Carrying Amount, Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities" xlink:label="loc_us-gaap_VariableInterestEntityConsolidatedCarryingAmountLiabilities_93B69C6B2DF0A81FCF97D5A09405824F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrentAndNoncurrent_393313D37E8E67C21EB7D5A094055872_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrentAndNoncurrent_393313D37E8E67C21EB7D5A094055872" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued compensation and related costs</link:label>
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrentAndNoncurrent_393313D37E8E67C21EB7D5A094055872_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrentAndNoncurrent_393313D37E8E67C21EB7D5A094055872" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee-related Liabilities</link:label>
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    <link:label id="lab_us-gaap_PaymentsOfDividends_02C4DCC9E5E894CDA20CF4BDD9993917_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividends_02C4DCC9E5E894CDA20CF4BDD9993917" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Dividends paid to common stockholders of T. Rowe Price Group</link:label>
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