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    <link:label id="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35_terseLabel_en-US" xlink:label="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Stock-Based Compensation Programs [Member]</link:label>
    <link:label id="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35_label_en-US" xlink:label="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Based Compensation Programs [Member]</link:label>
    <link:label id="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35_documentation_en-US" xlink:label="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Employee Stock-Based Compensation Programs</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35" xlink:to="lab_trow_EmployeeStockBasedCompensationProgramsMember_5E318C4E3817A6DF28DF920FD969DE35" xlink:type="arc" />
    <link:label id="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5_terseLabel_en-US" xlink:label="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-employee director [Member]</link:label>
    <link:label id="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5_label_en-US" xlink:label="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Non Employee Director Grants [Member]</link:label>
    <link:label id="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5_documentation_en-US" xlink:label="lab_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non-employee director grants</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_NonEmployeeDirectorGrantsMember" xlink:label="loc_trow_NonEmployeeDirectorGrantsMember_DD6F6CAFACD9F6712A45920FD969CBB5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AwardTypeAxis_5FE4C303E1DECC8CD8F2920FD9691718_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_5FE4C303E1DECC8CD8F2920FD9691718" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
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    <link:label id="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE_terseLabel_en-US" xlink:label="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted shares and restricted stock units [Member]</link:label>
    <link:label id="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE_label_en-US" xlink:label="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock And Restricted Stock Units [Member]</link:label>
    <link:label id="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE_documentation_en-US" xlink:label="lab_trow_RestrictedStockAndRestrictedStockUnitsMember_07C31D2D7875F2644198920FD9696EFE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Shares and stock units that an entity has not yet issued because the agreed-upon consideration, such as employee services, has not yet been received.</link:label>
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    <link:label id="lab_us-gaap_StockOptionsMember_0E9C253D933B5BC9E445920FD969CB33_terseLabel_en-US" xlink:label="lab_us-gaap_StockOptionsMember_0E9C253D933B5BC9E445920FD969CB33" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options [Member]</link:label>
    <link:label id="lab_us-gaap_StockOptionsMember_0E9C253D933B5BC9E445920FD969CB33_label_en-US" xlink:label="lab_us-gaap_StockOptionsMember_0E9C253D933B5BC9E445920FD969CB33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Options [Member]</link:label>
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    <link:label id="lab_us-gaap_RangeAxis_71269FC468FE8DF3ECFE920FD9698575_label_en-US" xlink:label="lab_us-gaap_RangeAxis_71269FC468FE8DF3ECFE920FD9698575" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_71269FC468FE8DF3ECFE920FD9698575" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RangeMember_04DCE5260CCB6AA3C8F9920FD9690E16_label_en-US" xlink:label="lab_us-gaap_RangeMember_04DCE5260CCB6AA3C8F9920FD9690E16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_04DCE5260CCB6AA3C8F9920FD9690E16" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MinimumMember_14B5284E38D81369CCA9920FD96944C8_label_en-US" xlink:label="lab_us-gaap_MinimumMember_14B5284E38D81369CCA9920FD96944C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
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    <link:label id="lab_us-gaap_MaximumMember_B319DEF2A95F8CC30EE0920FD96948FF_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_B319DEF2A95F8CC30EE0920FD96948FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:label id="lab_us-gaap_MaximumMember_B319DEF2A95F8CC30EE0920FD96948FF_label_en-US" xlink:label="lab_us-gaap_MaximumMember_B319DEF2A95F8CC30EE0920FD96948FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_B319DEF2A95F8CC30EE0920FD96948FF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_WeightedAverageMember_A5EB25DC653F85D7F48C920FD9694AEE_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageMember_A5EB25DC653F85D7F48C920FD9694AEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average [Member]</link:label>
    <link:label id="lab_us-gaap_WeightedAverageMember_A5EB25DC653F85D7F48C920FD9694AEE_label_en-US" xlink:label="lab_us-gaap_WeightedAverageMember_A5EB25DC653F85D7F48C920FD9694AEE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average [Member]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_13E6D7CEE7D038FC0C9B920FD969DEBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_13E6D7CEE7D038FC0C9B920FD969DEBF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_13E6D7CEE7D038FC0C9B920FD969DEBF" xlink:type="arc" />
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    <link:label id="lab_trow_StockholderApprovedPlansForStockOptions_E4037CF4F693AB84DA50920FD9699741_terseLabel_en-US" xlink:label="lab_trow_StockholderApprovedPlansForStockOptions_E4037CF4F693AB84DA50920FD9699741" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stockholder approved plans (plans)</link:label>
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    <link:label id="lab_trow_EmployeeStockPurchasePlanMember_EF0D7AC63F48854D5A6B92BD9C8FC0A0_documentation_en-US" xlink:label="lab_trow_EmployeeStockPurchasePlanMember_EF0D7AC63F48854D5A6B92BD9C8FC0A0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Employee stock purchase plan</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_EmployeeStockPurchasePlanMember_EF0D7AC63F48854D5A6B92BD9C8FC0A0" xlink:to="lab_trow_EmployeeStockPurchasePlanMember_EF0D7AC63F48854D5A6B92BD9C8FC0A0" xlink:type="arc" />
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    <link:label id="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis_F13444B0F23D1282D61B92BD9C8F6991_label_en-US" xlink:label="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis_F13444B0F23D1282D61B92BD9C8F6991" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award, Program [Axis]</link:label>
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    <link:loc xlink:href="trow-20121231.xsd#trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis" xlink:label="loc_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis_F13444B0F23D1282D61B92BD9C8F6991" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis_F13444B0F23D1282D61B92BD9C8F6991" xlink:to="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramAxis_F13444B0F23D1282D61B92BD9C8F6991" xlink:type="arc" />
    <link:label id="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramDomain_46FBAF8794ED8C1B77A092BD9C8FD3C8_terseLabel_en-US" xlink:label="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramDomain_46FBAF8794ED8C1B77A092BD9C8FD3C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award, Program [Domain]</link:label>
    <link:label id="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramDomain_46FBAF8794ED8C1B77A092BD9C8FD3C8_label_en-US" xlink:label="lab_trow_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardProgramDomain_46FBAF8794ED8C1B77A092BD9C8FD3C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Share Based Compensation Arrangements By Share Based Payment Award Program [Domain]</link:label>
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    <link:label id="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C_terseLabel_en-US" xlink:label="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Semiannual [Member]</link:label>
    <link:label id="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C_label_en-US" xlink:label="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Semiannual [Member]</link:label>
    <link:label id="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C_documentation_en-US" xlink:label="lab_trow_SemiannualMember_A6DD20D46FF2F268D09192BD9C8F014C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Semiannual Programs</link:label>
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    <link:label id="lab_trow_ReloadMember_A85F83BCC84A4C34DCA092BD9C8F44C1_label_en-US" xlink:label="lab_trow_ReloadMember_A85F83BCC84A4C34DCA092BD9C8F44C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reload [Member]</link:label>
    <link:label id="lab_trow_ReloadMember_A85F83BCC84A4C34DCA092BD9C8F44C1_documentation_en-US" xlink:label="lab_trow_ReloadMember_A85F83BCC84A4C34DCA092BD9C8F44C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reload Programs</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_ReloadMember" xlink:label="loc_trow_ReloadMember_A85F83BCC84A4C34DCA092BD9C8F44C1" xlink:type="locator" />
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    <link:label id="lab_trow_NewHireMember_0AF139333CB571CB6BF392BD9C8F9706_documentation_en-US" xlink:label="lab_trow_NewHireMember_0AF139333CB571CB6BF392BD9C8F9706" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">New Hire Programs</link:label>
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    <link:label id="lab_us-gaap_RestrictedStockMember_DA4418D084DA8C5438DE92BD9C8FFFC2_label_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_DA4418D084DA8C5438DE92BD9C8FFFC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_DA4418D084DA8C5438DE92BD9C8FFFC2" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_60C3665674BF0B233E6C92BD9C8FA112_label_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_60C3665674BF0B233E6C92BD9C8FA112" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock Units (RSUs) [Member]</link:label>
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    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_54F6C8C4B9EA74980E0D92BD9C8FDFB8_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_54F6C8C4B9EA74980E0D92BD9C8FDFB8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_54F6C8C4B9EA74980E0D92BD9C8FDFB8" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_15B2CE101622D5CA009892BD9C8FBC64" xlink:type="locator" />
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    <link:label id="lab_trow_CompensationAndRelatedCostsMember_99EE920C78B8107EBE6C92BD9C8FF581_terseLabel_en-US" xlink:label="lab_trow_CompensationAndRelatedCostsMember_99EE920C78B8107EBE6C92BD9C8FF581" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Compensation and related costs [Member]</link:label>
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    <link:label id="lab_trow_AwardSubcategoryAxis_614E839A8F7A95A4937A92BD9C8F2F7A_terseLabel_en-US" xlink:label="lab_trow_AwardSubcategoryAxis_614E839A8F7A95A4937A92BD9C8F2F7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Subcategory [Axis]</link:label>
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    <link:label id="lab_us-gaap_PerformanceSharesMember_EA4219C6DCA468BE0B7D92BD9C8FF05B_terseLabel_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_EA4219C6DCA468BE0B7D92BD9C8FF05B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance-based [Member]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_942578AA349A6C6CAD2192BD9C8F0B02_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_942578AA349A6C6CAD2192BD9C8F0B02" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_942578AA349A6C6CAD2192BD9C8F0B02" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationDescriptionAndTerms" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardPlanModificationDescriptionAndTerms_81203B8F890CE9E4D05492BD9C8F523B" xlink:type="locator" />
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    <link:label id="lab_trow_ShareBasedCompensationArrangementByShareBasedPaymentAwardRemainingNumberOfSharesAuthorized_7ABECE42B6FA0FBA600E92BD9C8FB42E_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationArrangementByShareBasedPaymentAwardRemainingNumberOfSharesAuthorized_7ABECE42B6FA0FBA600E92BD9C8FB42E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares of unissued common stock authorized for issuance</link:label>
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    <link:label id="lab_trow_ShareBasedCompensationArrangementByShareBasedPaymentAwardRemainingNumberOfSharesAuthorized_7ABECE42B6FA0FBA600E92BD9C8FB42E_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationArrangementByShareBasedPaymentAwardRemainingNumberOfSharesAuthorized_7ABECE42B6FA0FBA600E92BD9C8FB42E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The difference between the maximum number of shares (or other type of equity) originally authorized for issuance under the plan (including the effects of amendments and adjustments), and the number of shares (or other type of equity) already issued upon exercise of options or other equity-based awards under the plan.</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_E2B1A5D6B2A09C2BEB9492BD9C8F134A_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_E2B1A5D6B2A09C2BEB9492BD9C8F134A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares authorized for issuance</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_E2B1A5D6B2A09C2BEB9492BD9C8F134A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8C9E3701CD75FC2B3EB692BD9C8F4AB2_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8C9E3701CD75FC2B3EB692BD9C8F4AB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_0D7F68663197A0A4BD1E92BD9C8F86FF_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_0D7F68663197A0A4BD1E92BD9C8F86FF" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Outstanding at beginning of year</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_0D7F68663197A0A4BD1E92BD9C8F86FF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_694EDF7BBF87395954CF92BD9C8FC830_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_694EDF7BBF87395954CF92BD9C8FC830" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Grants</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_694EDF7BBF87395954CF92BD9C8FC830" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3F2C204EE196A4D74E5692BD9C8FAFA1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8068E6CF4CEFBD3772E592BD9C8FEE50_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8068E6CF4CEFBD3772E592BD9C8FEE50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average exercise price of options exercised (in dollars per option)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8068E6CF4CEFBD3772E592BD9C8FEE50_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_8068E6CF4CEFBD3772E592BD9C8FEE50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price</link:label>
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_77C24473EC5025D6BF1092BD9C99EDBB_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_77C24473EC5025D6BF1092BD9C99EDBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate intrinsic value of options exercisable (dollars)</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_0AF48EAAA87C2E0AFCB192BD9C994F4F_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_0AF48EAAA87C2E0AFCB192BD9C994F4F" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Nonvested at beginning of year</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_63A4C30667879C3F1A0792BD9C99F992_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_63A4C30667879C3F1A0792BD9C99F992" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Granted to employees and directors</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_796AE168672CA643D80A92BD9C996785" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_796AE168672CA643D80A92BD9C996785" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Weighted-average fair value of nonvested restricted shares and restricted stock units at beginning of year (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_944B6E7AB0D570D64C3992BD9C9910AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average fair value of restricted shares and restricted stock units granted to employees and directors (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_921182215EAE5D6994F592BD9C99C7B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average fair value of restricted shares and restricted stock units vested (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_FD6F056DD661E025D98992BD9C99C634" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average fair value of restricted shares and restricted stock units forfeited (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_2B508D92E6237092805292BD9C99380C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_919072C383E66A66E23392BD9C99E0EC_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_919072C383E66A66E23392BD9C99E0EC" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Weighted-average fair value of nonvested restricted shares and restricted stock units at end of year (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_919072C383E66A66E23392BD9C99E0EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_919072C383E66A66E23392BD9C99E0EC" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_919072C383E66A66E23392BD9C99E0EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Value at vest date (dollars)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Total Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_CEE97C89C1829976A3B492BD9C993691" xlink:type="arc" />
    <link:label id="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4_terseLabel_en-US" xlink:label="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested restricted stock units</link:label>
    <link:label id="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4_label_en-US" xlink:label="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Vested restricted stock units</link:label>
    <link:label id="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4_documentation_en-US" xlink:label="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The number of vested but unsettled awards (other than option plans) for which the company is obligated to issue equity instruments or transfer assets to a non-employee director.  For these awards the non-employee director has satisfied the service or performance criteria necessary to gain title to the underlying shares but will not receive the shares until separation from the board.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_VestedRestrictedStockUnits" xlink:label="loc_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:to="lab_trow_VestedRestrictedStockUnits_D7F4A44E444A70DBC59A92BD9C9980F4" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Future stock-based compensation expense.</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized [Abstract]</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedAbstract_0039F9263C194D0DF44B92BD9C990895" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">First quarter 2013 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, next quarter</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized during the first quarter following the balance sheet date.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextQuarter_6DBAAC2B7F7EC80EF70892BD9C99F0FF" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Second quarter 2013 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, second quarter</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized during the second quarter following the balance sheet date.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedSecondQuarter_563311CF65B76C0925F992BD9C99AB30" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Third quarter 2013 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, third quarter</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized during the third quarter following the balance sheet date.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedThirdQuarter_4AE1DE35E2AF8260A4C092BD9C9956AB" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fourth quarter 2013 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, fourth quarter</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized during the fourth quarter following the balance sheet date.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter" xlink:label="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedFourthQuarter_53CFB09B4362D83E7F9792BD9C99CC70" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2_totalLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total 2013 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, next calendar year</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized during the next January through December period subsequent to the  balance sheet date.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear" xlink:label="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedNextCalendarYear_CA6F2EB81BC36CDA593592BD9C991BF2" xlink:type="arc" />
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA_terseLabel_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2014 through 2017 (dollars)</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA_label_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share based compensation nonvested awards compensation cost to be recognized, between second calendar year and vest date</link:label>
    <link:label id="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA_documentation_en-US" xlink:label="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the unrecognized cost of awards outstanding at the balance sheet date under share-based compensation plans that will be recognized in the second January subsequent to the balance sheet date through each awards vesting date.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate" xlink:label="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:to="lab_trow_ShareBasedCompensationNonvestedAwardsCompensationCostToBeRecognizedBetweenSecondCalendarYearAndVestDate_058F72F592F951176DBC92BD9C9911CA" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B3F24161BF7EC7BE80B392BD9C99718A_totalLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B3F24161BF7EC7BE80B392BD9C99718A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total (dollars)</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B3F24161BF7EC7BE80B392BD9C99718A_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B3F24161BF7EC7BE80B392BD9C99718A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_B3F24161BF7EC7BE80B392BD9C99718A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0_terseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation</link:label>
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_FB69A63B1F38819CFBE06332473AA2B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_C1E5F328E450BD76916263324B2CFAFD_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_C1E5F328E450BD76916263324B2CFAFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_C1E5F328E450BD76916263324B2CFAFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_C1E5F328E450BD76916263324B2CFAFD" xlink:to="lab_us-gaap_EarningsPerShareAbstract_C1E5F328E450BD76916263324B2CFAFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings per share calculations</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A" xlink:to="lab_us-gaap_EarningsPerShareTextBlock_ADEB366827F21C3D7D0563324B2CD40A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetAbstract_E695F98D0E4B19107F0C24B290E236DE_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetAbstract_E695F98D0E4B19107F0C24B290E236DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccountsReceivableNetAbstract" xlink:label="loc_us-gaap_AccountsReceivableNetAbstract_E695F98D0E4B19107F0C24B290E236DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetAbstract_E695F98D0E4B19107F0C24B290E236DE" xlink:to="lab_us-gaap_AccountsReceivableNetAbstract_E695F98D0E4B19107F0C24B290E236DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_7067F2E312C898B10E9724B290E2CEF2" xlink:type="arc" />
    <link:label id="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1_terseLabel_en-US" xlink:label="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer [Axis]</link:label>
    <link:label id="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1_label_en-US" xlink:label="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer [Axis]</link:label>
    <link:label id="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1_documentation_en-US" xlink:label="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Name or description of individual or groups of customers determined to be disclosed.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_CustomerAxis" xlink:label="loc_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:to="lab_trow_CustomerAxis_AE0EA38DDAAFC90057C924B290E2ECB1" xlink:type="arc" />
    <link:label id="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890_terseLabel_en-US" xlink:label="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer [Domain]</link:label>
    <link:label id="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890_label_en-US" xlink:label="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer [Domain]</link:label>
    <link:label id="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890_documentation_en-US" xlink:label="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Name or description of individual or groups of customers determined to be disclosed.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_CustomerDomain" xlink:label="loc_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:to="lab_trow_CustomerDomain_2F71D3CA35D74CCC8CC324B290E2C890" xlink:type="arc" />
    <link:label id="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9_terseLabel_en-US" xlink:label="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sponsored mutual funds in the U.S. [Member]</link:label>
    <link:label id="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9_label_en-US" xlink:label="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sponsored Mutual Funds In U S [Member]</link:label>
    <link:label id="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9_documentation_en-US" xlink:label="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sponsored mutual funds in the U.S.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_SponsoredMutualFundsInUSMember" xlink:label="loc_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:to="lab_trow_SponsoredMutualFundsInUSMember_09C9D7B8BEAD433B8BF824B290E285D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivables from sponsored mutual funds</link:label>
    <link:label id="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6_label_en-US" xlink:label="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts, Notes, Loans and Financing Receivable [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccountsNotesAndLoansReceivableLineItems" xlink:label="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6" xlink:to="lab_us-gaap_AccountsNotesAndLoansReceivableLineItems_D83586A6A5698DBF31F624B290E231D6" xlink:type="arc" />
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    <link:label id="lab_trow_ScheduleOfSecuritiesHeldAsTradingDomain_EA78FB1FF454FA3257F06DB7EE9AA630_documentation_en-US" xlink:label="lab_trow_ScheduleOfSecuritiesHeldAsTradingDomain_EA78FB1FF454FA3257F06DB7EE9AA630" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This domain disagregates securities held as trading into general categories of investments required or determined to be disclosed.</link:label>
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    <link:label id="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE_terseLabel_en-US" xlink:label="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sponsored mutual fund investments [Member]</link:label>
    <link:label id="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE_label_en-US" xlink:label="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sponsored Mutual Fund Investments [Member]</link:label>
    <link:label id="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE_documentation_en-US" xlink:label="lab_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Investments in our sponsored mutual fund products.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_SponsoredMutualFundInvestmentsMember" xlink:label="loc_trow_SponsoredMutualFundInvestmentsMember_8AB07A1614B643FCB1D46DB7EE9A77BE" xlink:type="locator" />
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    <link:label id="lab_trow_SecuritiesHeldByConsolidatedSponsoredMutualFundsMember_5811E4CC8F694EDC07A96DB7EE9A852B_terseLabel_en-US" xlink:label="lab_trow_SecuritiesHeldByConsolidatedSponsoredMutualFundsMember_5811E4CC8F694EDC07A96DB7EE9A852B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Securities held by consolidated sponsored investment portfolios [Member]</link:label>
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    <link:label id="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997_terseLabel_en-US" xlink:label="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other investments</link:label>
    <link:label id="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997_label_en-US" xlink:label="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Investments [Line Items]</link:label>
    <link:label id="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997_documentation_en-US" xlink:label="lab_trow_OtherInvestmentsLineItems_5326F879F2B5CAB178A46DB7EE9A7997" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.</link:label>
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    <link:label id="lab_us-gaap_CostMethodInvestments_C42695839901347A46B96DB7EE9AD88B_label_en-US" xlink:label="lab_us-gaap_CostMethodInvestments_C42695839901347A46B96DB7EE9AD88B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investments</link:label>
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    <link:label id="lab_us-gaap_TradingSecurities_6026FEE39504B58E55806DB7EE9AFB36_terseLabel_en-US" xlink:label="lab_us-gaap_TradingSecurities_6026FEE39504B58E55806DB7EE9AFB36" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments held as trading</link:label>
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    <link:label id="lab_dei_EntityAddressAddressLine1_CD68EC6CF92A37F753C1A718524ECC2F_terseLabel_en-US" xlink:label="lab_dei_EntityAddressAddressLine1_CD68EC6CF92A37F753C1A718524ECC2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Address Line One</link:label>
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    <link:label id="lab_dei_EntityAddressCityOrTown_D00B5ACC199DC387CF9BA718524E568C_terseLabel_en-US" xlink:label="lab_dei_EntityAddressCityOrTown_D00B5ACC199DC387CF9BA718524E568C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
    <link:label id="lab_dei_EntityAddressCityOrTown_D00B5ACC199DC387CF9BA718524E568C_label_en-US" xlink:label="lab_dei_EntityAddressCityOrTown_D00B5ACC199DC387CF9BA718524E568C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
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    <link:label id="lab_dei_EntityAddressStateOrProvince_A8391AD5CA8007540312A718524E3F05_terseLabel_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince_A8391AD5CA8007540312A718524E3F05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
    <link:label id="lab_dei_EntityAddressStateOrProvince_A8391AD5CA8007540312A718524E3F05_label_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince_A8391AD5CA8007540312A718524E3F05" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
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    <link:label id="lab_dei_EntityAddressPostalZipCode_8A8521E8DC526453A036A718524E4028_terseLabel_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode_8A8521E8DC526453A036A718524E4028" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
    <link:label id="lab_dei_EntityAddressPostalZipCode_8A8521E8DC526453A036A718524E4028_label_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode_8A8521E8DC526453A036A718524E4028" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
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    <link:label id="lab_dei_EntityListingParValuePerShare_8EA032896F41CCF1CDECA718524E5E44_terseLabel_en-US" xlink:label="lab_dei_EntityListingParValuePerShare_8EA032896F41CCF1CDECA718524E5E44" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Listing, Par Value Per Share (in dollars per share)</link:label>
    <link:label id="lab_dei_EntityListingParValuePerShare_8EA032896F41CCF1CDECA718524E5E44_label_en-US" xlink:label="lab_dei_EntityListingParValuePerShare_8EA032896F41CCF1CDECA718524E5E44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Listing, Par Value Per Share</link:label>
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    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_768FB647EBD9202EEEA5A718524E84D5_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_768FB647EBD9202EEEA5A718524E84D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_768FB647EBD9202EEEA5A718524E84D5_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_768FB647EBD9202EEEA5A718524E84D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
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    <link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_262051C01BBCC65282DFA718524E79F2" xlink:type="locator" />
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    <link:label id="lab_dei_EntityCurrentReportingStatus_C1155D423503EB075120A718524E85E7_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_C1155D423503EB075120A718524E85E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
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    <link:label id="lab_dei_EntityFilerCategory_8F5432A597F2D755BB0FA718524E7203_label_en-US" xlink:label="lab_dei_EntityFilerCategory_8F5432A597F2D755BB0FA718524E7203" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_8F5432A597F2D755BB0FA718524E7203" xlink:type="locator" />
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    <link:label id="lab_dei_EntityPublicFloat_3A8A7EF316D4CA104A02A718524EF06D_terseLabel_en-US" xlink:label="lab_dei_EntityPublicFloat_3A8A7EF316D4CA104A02A718524EF06D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Public Float (dollars)</link:label>
    <link:label id="lab_dei_EntityPublicFloat_3A8A7EF316D4CA104A02A718524EF06D_label_en-US" xlink:label="lab_dei_EntityPublicFloat_3A8A7EF316D4CA104A02A718524EF06D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Public Float</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityPublicFloat" xlink:label="loc_dei_EntityPublicFloat_3A8A7EF316D4CA104A02A718524EF06D" xlink:type="locator" />
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    <link:label id="lab_dei_EntityCentralIndexKey_413C86C7D15C8B8AE5FAA718524E729F_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_413C86C7D15C8B8AE5FAA718524E729F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
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    <link:label id="lab_dei_AmendmentFlag_FCEB491E196C72E4E79DA718524E2C6E_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_FCEB491E196C72E4E79DA718524E2C6E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
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    <link:label id="lab_us-gaap_LeasesOperatingAbstract_4E1C49835D837006399724B290A6210A_label_en-US" xlink:label="lab_us-gaap_LeasesOperatingAbstract_4E1C49835D837006399724B290A6210A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Leases, Operating [Abstract]</link:label>
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    <link:label id="lab_us-gaap_LandMember_B04A5C01FCB1B26E0AD49283AA306C8F_label_en-US" xlink:label="lab_us-gaap_LandMember_B04A5C01FCB1B26E0AD49283AA306C8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Land [Member]</link:label>
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    <link:label id="lab_us-gaap_SoftwareDevelopmentMember_765977B1B58CB1D7E7D19283AA30AA6A_terseLabel_en-US" xlink:label="lab_us-gaap_SoftwareDevelopmentMember_765977B1B58CB1D7E7D19283AA30AA6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Compensation and related costs attributable to the development of computer software for internal use [Member]</link:label>
    <link:label id="lab_us-gaap_SoftwareDevelopmentMember_765977B1B58CB1D7E7D19283AA30AA6A_label_en-US" xlink:label="lab_us-gaap_SoftwareDevelopmentMember_765977B1B58CB1D7E7D19283AA30AA6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development [Member]</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_893BFAF1626FB50F29239283AA302D64_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_893BFAF1626FB50F29239283AA302D64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Gross</link:label>
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    <link:label id="lab_trow_ComponentsOfIncomeTaxProvisionTable_ECA4E052C78E617B1B71920F79F126DF_terseLabel_en-US" xlink:label="lab_trow_ComponentsOfIncomeTaxProvisionTable_ECA4E052C78E617B1B71920F79F126DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Components of Income Tax Provision [Table]</link:label>
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    <link:loc xlink:href="trow-20121231.xsd#trow_ComponentsOfIncomeTaxProvisionTable" xlink:label="loc_trow_ComponentsOfIncomeTaxProvisionTable_ECA4E052C78E617B1B71920F79F126DF" xlink:type="locator" />
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    <link:label id="lab_trow_DeferredTaxExpenseBenefitAxis_CE412D08D99940831EC8920F79F1A50A_terseLabel_en-US" xlink:label="lab_trow_DeferredTaxExpenseBenefitAxis_CE412D08D99940831EC8920F79F1A50A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Expense (Benefit) [Axis]</link:label>
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    <link:label id="lab_us-gaap_StatementTable_C5A52B29D9902DC215AE8CF6963CBB90_label_en-US" xlink:label="lab_us-gaap_StatementTable_C5A52B29D9902DC215AE8CF6963CBB90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
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    <link:label id="lab_trow_ProportionateShareOfAvailableForSaleSecuritiesHeldByEquityMethodInvesteeMember_D6DA3D4EB9F020D62B3D8CF6963CFFD1_terseLabel_en-US" xlink:label="lab_trow_ProportionateShareOfAvailableForSaleSecuritiesHeldByEquityMethodInvesteeMember_D6DA3D4EB9F020D62B3D8CF6963CFFD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proportionate share of securities held by UTI Asset Management Company Limited [Member]</link:label>
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    <link:loc xlink:href="trow-20121231.xsd#trow_ProportionateShareOfAvailableForSaleSecuritiesHeldByEquityMethodInvesteeMember" xlink:label="loc_trow_ProportionateShareOfAvailableForSaleSecuritiesHeldByEquityMethodInvesteeMember_D6DA3D4EB9F020D62B3D8CF6963CFFD1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementLineItems_7FDECECB589B9C82E1A88CF6963C35CA_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_7FDECECB589B9C82E1A88CF6963C35CA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_7FDECECB589B9C82E1A88CF6963C35CA_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_7FDECECB589B9C82E1A88CF6963C35CA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract_7BA30B3AF5E153C9B6008CF6963C0D3C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract_7BA30B3AF5E153C9B6008CF6963C0D3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract_7BA30B3AF5E153C9B6008CF6963C0D3C_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract_7BA30B3AF5E153C9B6008CF6963C0D3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), before Tax, Portion Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeTaxPortionAttributableToParentAbstract_7BA30B3AF5E153C9B6008CF6963C0D3C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParentAbstract_47F59CE0B4A42CA94DAD8CF6963C4B3D_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParentAbstract_47F59CE0B4A42CA94DAD8CF6963C4B3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized holding gains (losses) on:</link:label>
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    <link:loc xlink:href="trow-20121231.xsd#trow_IncreaseDecreaseInAccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesTaxRollForward" xlink:label="loc_trow_IncreaseDecreaseInAccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesTaxRollForward_B26A35DFC8FFFEF15E6F81C2A252D570" xlink:type="locator" />
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    <link:label id="lab_trow_IncreaseDecreaseInAccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTaxesRollForward_5EE16BEE323E63D34BFD82273FEDF0C3_documentation_en-US" xlink:label="lab_trow_IncreaseDecreaseInAccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTaxesRollForward_5EE16BEE323E63D34BFD82273FEDF0C3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A roll forward is a reconciliation of a concept from the beginning of a period to the end of a period.</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxUncertaintiesAbstract_2F3C1CE8A6D371F58B4B15B95BD9B8EF_label_en-US" xlink:label="lab_us-gaap_IncomeTaxUncertaintiesAbstract_2F3C1CE8A6D371F58B4B15B95BD9B8EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Uncertainties [Abstract]</link:label>
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    <link:label id="lab_trow_UnrecognizedTaxBenefitsIncreasesDecreasesResultingFromPriorPeriodTaxPositions_E401CCEA95C5640BC58415B95BD9FEE3_terseLabel_en-US" xlink:label="lab_trow_UnrecognizedTaxBenefitsIncreasesDecreasesResultingFromPriorPeriodTaxPositions_E401CCEA95C5640BC58415B95BD9FEE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in tax positions related to prior years</link:label>
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    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_34F2F2175F6A705530D015B95BD9FF5A_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_34F2F2175F6A705530D015B95BD9FF5A" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Changes in tax positions related to expired statute of limitations</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_D193C5DE5510A97570A72697F098E1D7_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_D193C5DE5510A97570A72697F098E1D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment</link:label>
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    <link:label id="lab_us-gaap_MoneyMarketFundsAtCarryingValue_46232778C770AE42CE351A3CB82E7020_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsAtCarryingValue_46232778C770AE42CE351A3CB82E7020" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash equivalent investments in our sponsored money market mutual funds</link:label>
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    <link:label id="lab_trow_StockAndBlendedAssetMember_AF96110E8A0A084D0CA724B290E2CDA6_terseLabel_en-US" xlink:label="lab_trow_StockAndBlendedAssetMember_AF96110E8A0A084D0CA724B290E2CDA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock and blended asset [Member]</link:label>
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    <link:label id="lab_trow_StockAndBlendedAssetMember_AF96110E8A0A084D0CA724B290E2CDA6_documentation_en-US" xlink:label="lab_trow_StockAndBlendedAssetMember_AF96110E8A0A084D0CA724B290E2CDA6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock and blended asset [Member]</link:label>
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    <link:label id="lab_trow_BondAndMoneyMarketMember_24F2CF01ABF25D15D55624B290E2E087_documentation_en-US" xlink:label="lab_trow_BondAndMoneyMarketMember_24F2CF01ABF25D15D55624B290E2E087" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Bond and money market [Member]</link:label>
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    <link:label id="lab_trow_BondMoneyMarketAndStableValueMember_658FCD811930DFE1573924B290E2747F_documentation_en-US" xlink:label="lab_trow_BondMoneyMarketAndStableValueMember_658FCD811930DFE1573924B290E2747F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Bond, money market and stable value [Member]</link:label>
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    <link:label id="lab_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E_terseLabel_en-US" xlink:label="lab_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares issued upon option exercises (shares)</link:label>
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    <link:label id="lab_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E_documentation_en-US" xlink:label="lab_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the number of shares of stock issued during the period as a result of option exercises, net of shares withheld for the payment of withholding taxes and shares swapped for payment of strike price.</link:label>
    <link:loc xlink:href="trow-20121231.xsd#trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice" xlink:label="loc_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E" xlink:to="lab_trow_StockIssuedDuringPeriodStockOptionsExercisedNetOfSharesForTaxWithholdingStrikePrice_B2B421EB6EA789A43F8B24B2910AF81E" xlink:type="arc" />
    <link:label id="lab_trow_StockIssuedDuringPeriodValueStockOptionsExercisedNetOfTaxWitholdingsStrikePrice_3E0DB1BD9271A59D25F324B2910AC8E8_terseLabel_en-US" xlink:label="lab_trow_StockIssuedDuringPeriodValueStockOptionsExercisedNetOfTaxWitholdingsStrikePrice_3E0DB1BD9271A59D25F324B2910AC8E8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares issued upon option exercises</link:label>
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    <link:label id="lab_trow_StockIssuedDuringPeriodValueStockOptionsExercisedNetOfTaxWitholdingsStrikePrice_3E0DB1BD9271A59D25F324B2910AC8E8_documentation_en-US" xlink:label="lab_trow_StockIssuedDuringPeriodValueStockOptionsExercisedNetOfTaxWitholdingsStrikePrice_3E0DB1BD9271A59D25F324B2910AC8E8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A positive value represents the value of stock issued as a result of the exercise of stock options less values of underlying shares swapped by the employee to pay the cost of the related stock option award and withheld to pay related income tax obligations.</link:label>
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    <link:label id="lab_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_1BBBDA60A8E482765C2A24B2910AE950_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_1BBBDA60A8E482765C2A24B2910AE950" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted shares issued, net of shares withheld for taxes</link:label>
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    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesOther_C92EAAF5069622C89AC224B2910AD2DB_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesOther_C92EAAF5069622C89AC224B2910AD2DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesOther" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesOther_C92EAAF5069622C89AC224B2910AD2DB" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_85E746C91D2CA287CF2B24B2910A8020" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_85E746C91D2CA287CF2B24B2910A8020" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesRestrictedStockAwardForfeited_85E746C91D2CA287CF2B24B2910A8020" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures_BA6E53FADF14867092B024B2910ACCCA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_7BA4E97561EE08710A2524B2910AEFD9_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_7BA4E97561EE08710A2524B2910AEFD9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net tax benefits</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet" xlink:label="loc_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_7BA4E97561EE08710A2524B2910AEFD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_7BA4E97561EE08710A2524B2910AEFD9" xlink:to="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_7BA4E97561EE08710A2524B2910AEFD9" xlink:type="arc" />
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